Doha Jewellery & Watches Exhibition 2020

QL Events

QL Events

The 17th edition of the Doha Jewellery & Watches Exhibition (DJWE), which is organized under the patronage of His Excellency Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, Prime Minister and Minister of Interior, is taking place from February 24 to 29, at the Doha Exhibition and Convention Center (DECC).

With the growing popularity of the prestigious luxury event, this year’s exhibition space was expanded to an area of ​​more than 33,000 square meters at the Doha Exhibition and Convention Center, representing a 12% increase from the previous edition.

The 2020 edition will bring together 127 exhibitors, a 65% increase from last year, from 14 countries. International exhibitors will make up more than 58% of the total number of vendors. Along with local Qatari designers, they will showcase more than 451 brands of watches and jewellery, providing a unique opportunity for luxury-seekers to learn about the latest products and innovations from the most renowned brands in Qatar and the world, all under one roof.

Under the patronage of His Excellency the Prime Minister and Minister of Interior, Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, the Young Qatari Designers Initiative returns to the exhibition this year with five new designers, showcasing 16 jewellery brands, in a special zone, bringing the total to 18. The initiative was launched to support Qatari creatives and showcase their work and achievements, enabling them to display their designs alongside some of the biggest luxury brands in the world.

This year’s edition of the exhibition will include a Turkish Pavilion that features 11 Turkish brands, in addition to the return of the Indian Pavilion for the second year in a row with 28 brands featured more than double the number in 2019. The Indian Pavilion will display wide and distinctive varieties of the latest and finest Indian jewellery that has been crafted to suit all tastes and occasions.

A global media campaign will run in target markets in advance of DJWE, featuring famed Bollywood star Sonam Kapoor as the face of the campaign and the guide for visitors on their journey to beauty.

This year’s edition also witnesses the continued participation of some of Qatar’s premier jewellery patrons, at the forefront of which are: Al-Fardan Jewellery, Al-Majed Jewellery, Ali Bin Ali Jewellery and Watches Group, Amiri Jewellery, Fifty-One East, Al Muftah Jewellery, and Blue Salon.


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