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On Sunday, Qatar Museums announced that the 3-2-1 Qatar Olympic and Sports Museum would open to the public on March 31, 2022, under the patronage of HH the Amir Sheikh Tamim bin Hamad Al Thani. 

The 3-2-1 museum will be one of the world's most cutting-edge and innovative museums dedicated to sports and a member of the Olympic Museums Network (OMN).

Through the museum, you can take an unforgettable and rewarding interactive journey through the history and legacy of sports from around the world as well as the Olympic Games. Three-two-one aims to inspire, engage, and motivate its community to participate in sports and physical activity through participatory spaces and programming.

HE Chairperson of Qatar Museums Sheikha Al Mayasa bint Hamad bin Khalifa Al Thani, said: "The opening of the 3-2-1 Qatar Olympic and Sports Museum alongside the FIFA congress is a symbol of the importance of sports in Qatar National Vision 2030. The museum belongs to the Olympic Museums Network, and is a legacy project of the Doha Asian Games 2006."

"The 3-2-1 Qatar Olympic and Sports Museum come after Qatar's outstanding performance at the Tokyo Olympics, and just before we host the World Cup in November 2022. Culture and sports are two sides of the same coin, and there is no better time to celebrate our nation's investments in both Culture and Sports,” she added. 

“Two pillars that also support Qatar's investments in Education and Health. The opening promises to celebrate the Qatari athletes with the world; a testament of the leadership of HH the Amir in focusing on developing people in all fields," she concluded.

Angelita Teo, the Olympic Foundation for Culture and Heritage (OFCH) Director, and Olympic Museum Network (OMN) Chair said: "Having the brand new 3-2-1 Qatar Olympic and Sports Museum join the Olympic Movement in promoting the Olympic Games and Olympic Values is a great source of excitement. I send my best wishes to the management and operating teams for the culmination of this ambitious project, and I hope to visit it in the near future."

Sheikh Mohammed bin Abdullah bin Mohammed bin Ali Al-Thani, the President of 3-2-1 Qatar Olympic and Sports Museum, said: "We will be opening the 3-2-1 Qatar Olympic and Sports Museum at an incredible moment in the history of sports within our nation as Qatar prepares to welcome more than a million tourists for the FIFA World Cup. These visitors may speak a myriad of languages but understand sports to be a universal dialect that promotes camaraderie among people and nations. 

“This sentiment is evident throughout the Museum, which brings together sports, figures, and iconic moments from all different areas of the world. We are especially excited to share with our visitors the history of traditional sports in our region and the development of Qatar as a destination for international sporting events," he added.

Among the museum's unique exhibits and remarkable collection, you can learn about the role of sports as one of the most important cultural movements, the history and relevance of the Olympic Games in contemporary society, the stories of sports heroes from around the world, and the development of sports in Qatar, as well as the massive impact of mega-events hosted by Qatar in recent decades.

Through the interactive experiences in 3-2-1's "Activation Zone," sports will be promoted in Qatar, new talent will be inspired, and a healthier and more active lifestyle will be encouraged for all. The museum includes seven gallery spaces housing objects which originate from around the world and sports today. 

The galleries organized by Kevin Moore, Ph.D., Deputy Director of Curatorial Affairs include: "World of Emotion," used for receptions and as a lobby of the Museum is the first gallery space visitors will encounter. There is a brief description of the theme of the Museum as well as the importance of sports in Qatar.

"A Global History of Sport" explores the development of sports throughout history. With almost 100 objects and reproductions ranging from the 8th century BCE to the early 20th century, the gallery includes digital elements, graphics, video, audio, and audio-visual displays. Each section of the gallery is based on a geographical theme or a specific historical period in Europe, Asia, Oceania, the Americas, Africa, and the Middle East.

"Olympics" describes the ancient Olympics, their origin and growth, and current importance. The gallery displays torches from the Summer and Winter Olympic Games since 1936. In the gallery's Olympic Theater is an immersive video that depicts the birth of the modern Olympic Games, as well as the factors that enabled individuals, including Pierre de Coubertin, to revive the Olympic Games.

 

Several world-renowned athletes are honored in "The Hall of Athletes." Visitors can be inspired by witnessing the journey and achievements of old and new heroes. This gallery will showcase 90 athletes from around the world who represent a wide range of sports from the 20th and 21st centuries, spread across three floors. A series of eye-catching displays will showcase specific athletes and will feature informative text, as well as fascinating or awe-inspiring objects (both historic and replica).

"Qatar - Hosting Nation" looks at how Qatar's hosting of mega sports events has become a national pride and source of fascination worldwide. Qatar has a long history as a host of international sporting events, beginning with the Asian Games Doha 2006, and visitors can look back on some of the most memorable moments of events held at the stadium since it opened in 1976.

"Qatar Sports” From traditional games through international sport and the development of international competitions, this section displays the inspiring history of sports in Qatar. In anticipation of the FIFA World Cup Qatar 2022, the gallery discusses how sports have been and will continue to be integral to Qatar's development. Qatar's rich sporting heritage is also explored in the gallery, making evident how falconry, pearl diving, and camel racing are reflected in its oral traditions and how they are linked to its heritage and landscape.

The "Activation Zone" encourages physical activity and the implementation of healthy and active lifestyles in Qatar, inviting visitors to walk through six spaces that evoke Qatar’s landscape - enjoying a variety of challenges as they discover the park, market, desert, beach, city, and arena.

With the help of the International Physical Literacy Association, the museum has developed a National Physical Literacy Journey to encourage people to lead healthy lifestyles and get active.

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Image credit & Source: QNA