Al Anees Qatar Expands Beyond Electronics with Premium Perfume Collection

Al Anees Qatar has expanded its retail portfolio with the launch of an extensive premium perfume collection, marking a strategic move beyond its established consumer electronics business and further into Qatar’s growing lifestyle retail segment.

The new category brings together a diverse selection of recognised regional and international fragrance brands, giving customers access to a broader range of perfumes through both Al Anees Qatar’s retail and digital channels.

The collection includes brands such as Ahmed Al Maghribi, French Avenue, Al Wataniah, Lattafa, Afnan and Rasasi. The range spans popular Oriental fragrances as well as contemporary French-style scents, catering to different preferences and positioning Al Anees as a convenient destination for customers looking for premium perfumes in Qatar.

The expansion reflects the retailer’s wider strategy to diversify its offering while responding to evolving customer demand beyond its core electronics category.

Al Anees Qatar has also integrated the perfume collection into its digital platform, allowing customers to buy perfumes online in Qatar with delivery available across the country in as little as 60 minutes.

Customers can also use PayLater options on perfume orders above QAR 300, adding greater flexibility to the online shopping experience.

“Expanding into the perfume segment reflects our focus on responding to changing customer preferences while continuing to broaden our lifestyle offering. This expansion is another step in Al Anees Qatar’s development as a diversified lifestyle retailer,” an Al Anees spokesperson stated.

By adding fragrances to its portfolio, Al Anees Qatar is building on its existing retail presence while broadening the range of lifestyle products available to customers. The move also strengthens its position as a more diversified retailer, combining established electronics categories with a growing selection of lifestyle products.

Explore the full collection through Al Anees Qatar online perfume store.

--

About Qatar Living:

Since 2005, Qatar Living has been the trusted destination for everything Qatar. As the country's largest online community and marketplace, Qatar Living connects people with opportunities through jobs, property, vehicles, services, classifieds, events, local insights, and breaking news. Trusted by residents, newcomers, visitors, and businesses alike, Qatar Living brings Qatar together in one place.

Instagram - @qatarliving

X - @qatarliving

Facebook - Qatar Living

YouTube - qatarlivingofficial