FIFA World Cup™ Trophy Tour by Coca-Cola kicks off global journey in Dubai

May 13, 2022

The Coca-Cola FIFA World Cup Trophy Tour began today in Dubai, with previous FIFA World Cup winners Iker Casillas and Kaká uniting to send the original FIFA World Cup Trophy on its way across the world ahead of the tournament later this year.

The real magic of the FIFA World Cup exists with fans believing in their teams and showcasing their passion for the game, according to Brad Ross, Vice President of Global Sports & Entertainment Marketing and Partnerships at The Coca-Cola Company. As football fans around the world prepare to support their teams, Coca-Cola is thrilled to offer fans the opportunity to experience the trophy ahead of the tournament.

FIFA World Cup™ Trophy unveiled at Dubai’s Coca-Cola Arena

A magical day with Trophy Tour Ambassadors @kaka & @ikercasillas at the first stop of the @fifaworldcup #TrophyTour as we embark on a journey encompassing 51 countries including all 32 qualifiers#BelievingisMagic pic.twitter.com/a5rTUTxV7W
— FIFA World Cup (@FIFAWorldCup) May 12, 2022

Coca-Cola is welcoming fans to a once-in-a-lifetime chance to view the most recognized symbol in football and experience the true magic of the FIFA World Cup, the world's largest and most anticipated single-sport event. Coca-FIFA Cola's World Cup Trophy Tour will visit 51 nations and territories, bringing Coca-Cola and FIFA closer to their objective of visiting all 211 FIFA member associations by 2030. For the first time, the tour will go to all 32 FIFA World Cup qualifying countries, exciting fans around the world through exclusive consumer experiences.

At the first stop event in Dubai, FIFA World Cup winners Casillas and Kaká revealed their enthusiasm for the game. It's a tremendous honor to be a part of the Coca-Cola FIFA World Cup Trophy Tour's first destination, according to Kaká. “My first FIFA World Cup as a player was when I was just 20 years old, and it is still fresh in my mind – for me, it was a dream come true.”

Iker Casillas stated that lifting this trophy as captain of Spain in 2010 was the peak of his career. And it's amazing to think that someone in Qatar will have that feeling later this year. It gives him tremendous pleasure to join everyone today as they begin the adventure of presenting the FIFA World Cup Trophy to fans all across the world.

WATCH: The 2022 Qatar World Cup trophy was unveiled in Dubai by soccer stars, Brazilian former midfielder Kaka, and Spain’s World Cup winning former captain Iker Casillas pic.twitter.com/dQvGZd8mKQ
— Reuters (@Reuters) May 13, 2022

FIFA is dedicated to developing chances for beneficial social and environmental impact, as well as setting new standards in the delivery of global athletic and entertaining fan-centric programs. Since 1976, The Coca-Cola Company has had a long connection with FIFA, and since 1978, it has been an official FIFA World Cup Sponsor. Coca-Cola has been a long-time supporter of football at all levels and has had stadium advertising at every FIFA World Cup since 1950.

The FIFA World Cup™ Trophy Tour by Coca-Cola has a mission to promote the development of sustainability activities in each of the tour's stops. Coca-Cola will lead consumer activities digitally for the first time, eliminating waste and conserving water, electricity, materials, and other resources at each stop on the tour.