A new campaign has been launched by Qatar General Electricity and Water Corporation (KAHRAMAA), aiming to reduce water and electricity consumption by 5 percent in the residential area.

The initiative contributes to Qatar National Vision 2030 by raising awareness, endorsing rationalization techniques, and promoting responsible consumer behavior with detailed follow-up techniques being implemented to provide customers with support and guarantee long-term results.

Mohamed Ali Saleh Al Mohannadi, Public Relations and Communication Manager at KAHRAMAA, affirmed the Corporation's keenness to launch all initiatives in order to raise the efficiency and improve operational processes to ensure the provision of the best services to all customers and contribute to the preservation of natural resources of the State of Qatar.

He also stressed the importance of this new initiative aimed at energy sustainability in accordance with Vision 2030 and the National Strategy 2018-2022.

He said the initiative will enhance the culture of rationalization of consumption, which the national program seeks to consecrate socially over time, so that it becomes an integral part of our lives and a daily indispensable way for us, leading to the building of a balanced consumption pattern, through which everyone bears full responsibility.

He added the initiative will have an important role in raising awareness of methods of rationalizing consumption, as well as how to contribute to preserving the local environment and sustaining its natural balance for current and future generations, in order to achieve the comprehensive development that Qatar seeks to achieve.

Tarsheed president engineer Abdulaziz Al Hammadi indicated that the initiative is closely related to the sustainability goals of the State of Qatar and the 17th global strategic goals in accordance with the Paris Agreement signed by the State of Qatar to reduce its carbon footprint and combat climate change.

He added that it is important to implement all available solutions of various kinds to preserve natural resources of water and electricity, and this is of course what the national program "Tarsheed" has adopted since its inception and until now.

The new initiative will require the cooperation of society to achieve this desired reduction and milestone in the residential sector.

More importantly, the initiative aims to achieve three main goals; environmental sustainability by reducing harmful emissions, preserving natural resources, and finally developing society by introducing energy efficiency as a community lifestyle.

With plans of implementing this campaign in four phases, the first phase will involve the introduction of the initiative, its goals, expected results, and calling on residents to fill out the consumption questionnaire from April 11, 2021, till May 20, 2021.

The second phase involves the analysis of the data collected from the questionnaires and the launch of an interactive platform on the Tarsheed page on the KAHRAMAA website, followed by informing the participants on how to reduce consumption of electricity and water at home.

The third phase is expected to take place from August 1, 2021, to January 31, 2022, where an interactive platform through an electronic application will be launched.

Through this platform, subscribers will be provided with a specific plan where each individual can attain efficiency in electricity and water consumption based on the number of electrical appliances and the quality of water tools.

Running from February 1, 2022, to March 1, 2022, the final phase will evaluate and announce the results of the previous phases and the initiative.

According to Engineer Mohamed Al Sharshani, Head of the Technical Section at Tarsheed, “this initiative will achieve effective results in the case of saving electricity by 5%, which is estimated at about 600 gigawatts per hour. In the case of saving 5 percent of water, it is about 11mn cu m. This will help the country achieve savings estimated at about QR 212 mn.”

Furthermore, a Memorandum of Understanding has been signed between KAHRAMAA and the Japanese Company 'Marubeni' to evolve an energy efficiency platform to strengthen the efforts of the Tarsheed Program.

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Cover Image Credit and Source: The Peninsula