During a recent online lecture, students from Qatar University learned about the cultural offering fans can expect from the FIFA World Cup Qatar 2022.

Fatma Al Jaidah, Fan Experience Senior Manager, FIFA World Cup Qatar 2022 LLC, informed students from the Mass Communications Department that a host of cultural events would be held during the tournament in order to offer a distinctive experience to fans from all over the world.

According to Al Jaida, Qatar is aiming to provide a unique, global, pioneering and inspiring experience that establishes it as a vibrant destination and positions it as a modern country looking to the future based on strong economic foundations, Islamic traditions and values.

“The cultural experience is crucial to successfully hosting an event like Qatar 2022,” said Al Jaidah. “We have identified the culture component as one of the three most important pillars of this event: connectivity, individuals and culture. The culture is a factor that reflects the individuals of the community and the nature of ties among them. The tournament is also an exceptional opportunity to communicate with the world and shed light on Qatar's unique culture and its social and economic aspirations,” she commented.

“During Qatar 2022, football will be the gateway to enter a world of amazing experiences. After the tournament wraps up, the cultural experience project will leave a national cultural sector capable of creating world-class creative programmes filled with the latest technologies to produce various digital arts,” she added.

“The cultural performances during the tournament will reflect Qatari culture, changing stereotypes about the people of the region as well as promoting interest in tourist attractions, encouraging investment opportunities and future partnerships along with the tournament’s ability to bring people together and improve global dialogue on cultural similarities rather than differences,” she concluded.

---

Make sure to check out our social media to keep track of the latest content.

Instagram - @qatarliving

Twitter - @qatarliving

Facebook - Qatar Living

YouTube - qatarlivingofficial

Cover and Inline Images Credit: Qatar 2022