Snap Inc. has announced that AI-generated short videos will no longer appear on Spotlight, its content discovery platform, as the company moves to curb the spread of low-quality, automated content.
Why Snapchat Is Making the Change
The company explained that the decision is aimed at preserving Spotlight as a space centered on original creativity and authentic user experiences. According to Snap Inc., the shift comes in response to a growing volume of low-quality videos produced using AI tools, which the company says have begun diluting the platform's focus on genuine, user-generated content.
What's Allowed — and What Isn't
Snapchat clarified that AI will still have a role on the platform: users can continue using AI tools to edit their videos. However, content that is entirely AI-generated — meaning it wasn't created or filmed by an actual user — will be removed from Spotlight once identified.
What This Means for Creators
For Spotlight creators, the update signals a renewed emphasis on original, hands-on content creation. While AI-assisted editing remains a viable tool for enhancing videos, creators relying entirely on AI generation tools to produce content for Spotlight will need to adjust their approach or risk having their videos removed from the platform.
Snap Inc. has not specified a timeline for full enforcement or detailed how AI-generated content will be identified, but the company reiterated its commitment to maintaining Spotlight as a platform built around real, original creativity.
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