Alfardan Jewellery Continues Qatar’s Luxury Legacy with Over 60 Global Brands at DJWE 2026

Doha, Qatar: (29 September 2026): Alfardan Jewellery has announced its participation in the 22nd edition of the Doha Jewellery & Watches Exhibition (DJWE), bringing together a distinguished portfolio of more than 60 renowned international brands under the Alfardan Jewellery pavilion.

With a legacy deeply rooted in Qatar’s history of craftsmanship and pearling, Alfardan Jewellery’s journey began in 1954 when Mr. Hussain Ibrahim Alfardan established the foundations of what would become one of the region’s most respected luxury enterprises. His discerning eye for the finest pearls and gemstones laid the groundwork for a family philosophy built on authenticity, quality and excellence, values that continue to guide the Corporation today.

Mr. Ali Alfardan said: “Alfardan Jewellery and its work remains especially close to my father’s and all our hearts. Our ventures as a family began with pearling generations ago, and have since evolved into a diverse portfolio of luxury enterprises across the region. This year, we are proud to bring together more than 60 of the world’s most prestigious jewellery and watch brands under the Alfardan pavilion at DJWE 2026, contributing to an exhibition that continues to strengthen Qatar’s position as a leading destination for luxury, while supporting the wider growth of the country’s tourism, retail and hospitality sectors. We are deeply grateful to His Highness Sheikh Tamim Bin Hamad Al Thani, the Amir of the State of Qatar, and to the Government of the State of Qatar for its continued support in making DJWE a platform of global significance and for recognising the important role such events play in driving economic activity and creating opportunities across the country. We look forward to welcoming clients, visitors and media to another exceptional edition.”

As a pioneer of Qatar’s jewellery and watch exhibition landscape, having held the country’s first exclusive Jewellery and Watches Exhibition in 1977, Alfardan Jewellery continues this tradition of innovation with an exceptional line-up of more than 60 international and local brands. Among this year’s notable new reveals are pieces and collections from Chopard, Chaumet, Marli, Noudar, Franck Muller, Girard-Perregaux, Tiffany & Co., Vacheron Constantin, Sartoro, and many other brands.

“Each of our brands brings something distinct to this exhibition,” Mr. Ali Alfardan added. “This year, several partner brands have chosen Doha as a stage for pieces of real historical and cultural significance.”

This year also marks a significant milestone for Chopard, celebrating the 50th anniversary of its iconic Happy Diamonds and Happy Sport collections, while Alfardan Creation will unveil a new suite of High Jewellery pieces showcasing the house’s own design and craftsmanship capabilities.

Among the exhibition’s highlights will be rare creations from Tiffany & Co., museum pieces from Vacheron Constantin and the private Al Tawash collection of Mr. Hussain Alfardan, which are expected to rank among the most valuable jewellery and watches on display at DJWE 2026. Visitors will also discover pieces inspired by Qatari cultural heritage, including L’Heure de Diamant, an exclusive new collection launched in Doha by Chopard and designed in collaboration with Mr. Ali Alfardan, the Chaumet Hortensia timepiece, the Franck Muller Imperium Block collection and Marli timepieces, as well as a special Tiffany & Co. collaboration drawing from Mr. Hussain Alfardan’s private pearl collection.

At the heart of the presentation is the Tiara Project, a distinguished collaboration between Chaumet, Alfardan Jewellery and M7, celebrating the artistry, heritage and craftsmanship of contemporary tiara design.Visitors can also participate in the Around the Clock multibrand activation. 

Adding a distinctly Qatari voice to the line-up, Noudar, Alfardan Jewellery’s in-house design brand founded by Noor Alfardan in 2012, will unveil its new collection during DJWE 2026. Rooted in Qatar’s cultural heritage, the collection brings together Noudar’s signature fusion of contemporary design and traditional influences, drawing on geometric forms, Islamic patterns, ceremonial jewellery, and henna-inspired motifs. Alongside Noudar, Alfardan Jewellery’s portfolio of local house brands also includes Elyaka and Erth, each reflecting a distinct expression of Qatari identity, craftsmanship and contemporary design. Together, these brands reflect the evolving creative identity of the Alfardan family and Qatar’s growing presence in the global luxury design landscape.

As DJWE 2026 unfolds at DECC, Alfardan Jewellery will bring together a carefully curated expression of heritage, craftsmanship and contemporary luxury, bringing its longstanding expertise together with distinctive identities of the international brands it represents in Qatar.

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