The US Open isn't just about tennis. With celebrities filling the stands, there's plenty happening beyond the court, including some interesting luxury watch sightings.
At the 2026 US Open in New York, one particular timepiece caught attention. Indian actor R. Madhavan was spotted wearing a distinctive Made-in-India luxury watch that brought Indian craftsmanship into the spotlight.
When tennis meets luxury watch spotting

Grand Slam tournaments have become an unexpected showcase for luxury watches. From rare limited editions to classic timepieces, collectors and watch enthusiasts often look closely at what celebrities are wearing.
For Qatar's watch-loving community, these sightings offer an opportunity to discover interesting designs and watchmakers beyond the familiar Swiss luxury brands.
And this year's US Open offered one such discovery.
R. Madhavan spotted wearing the Premium Baagh
Indian actor and lifelong tennis enthusiast R. Madhavan was spotted in the stands wearing the Premium Baagh by Jaipur Watch Company, an Indian luxury watchmaker.
Part of the Gaurav Mehta Jaipur Signature Series, the timepiece stood out for its unusual dial featuring a sculpted tiger against a turquoise backdrop.
Rather than a conventional luxury watch design, Madhavan's timepiece carried a story inspired by India's royal heritage.
A closer look at the Premium Baagh
Inspired by Rajasthan's royal heritage, the Premium Baagh features a multi-layered stone dial with a sculpted tiger walking through a desert-inspired landscape against a turquoise wall.
The design also incorporates khadi, a traditional hand-spun Indian fabric, adding another cultural element to the watch.
Beyond its intricate appearance, the Premium Baagh houses a Swiss Sellita SW200 automatic movement within a case crafted from 904L stainless steel.
The collection features five variants, each limited to just 100 pieces, adding an element of exclusivity that collectors appreciate.
It's a design that brings together Indian artistic traditions and contemporary mechanical watchmaking.
The Indian watchmaker behind the design
Founded in Jaipur in 2013 by Gaurav Mehta, Jaipur Watch Company has established a distinctive approach to luxury watchmaking.
The brand is known for incorporating elements of Indian history into its designs, including antique coins, vintage stamps and miniature paintings.
The Premium Baagh continues that philosophy, drawing inspiration from Rajasthan's heritage while incorporating Swiss mechanical engineering.
Indian craftsmanship on a global stage
For watch enthusiasts in Qatar and beyond, Madhavan's US Open appearance highlights a different side of luxury watchmaking.
With its distinctive design and cultural storytelling, the Premium Baagh shows how Indian craftsmanship can find a place in conversations traditionally dominated by international watchmakers.
Sometimes, the most interesting discoveries at a tennis tournament happen off the court.
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